Off The Mat.
Our TrueCar journey began at an inauspicious time. They were on the ropes, having created work previously that alienated dealers and left them pariahs in the industry. They needed a new identity. They needed to build trust. “Let’s Talk Truth” became more than a campaign. It was an invitation to consumers and dealers alike to begin an honest dialogue about an antiquated and painful process, car-buying.
Our brand work calmed the waters. Then, it was time to meet some real customers and let them tell their truth.
We launched our social presence with Truth Tube. A motion-graphics YouTube series that provided the facts behind the stats.
#TrueFacts: Engaging, typography-driven data visualizations
A new approach to your typical YouTube pre-roll.
