I Remember Where I Was When…
There are only a handful of these moments in life. Fortunately for Upper Deck, a number of them occur in the world of sports. So we leveraged them to promote one of their most exclusive lines.
Page One: Without a reason in the world to walk, he decided to pitch. Two games shy of the greatest comeback in sports history, the mound now stood atop hostile soil. His ruptured peroneal tendon, loosely held to the bone by three sutures and copious prayers, carried with it the burden of 86 years of hope and angst.7 innings, 4 hits and 1 run later a cosmic shift occurred. An aura of invincibility was shattered. Another, one of doubt, began to crack. 21 outs into a masterpiece 55,000 New York jaws had dropped, millions of mouths across the city left agape.Silenced by awe.
Page Two: 2008/09 UPPER DECK IMMORTAL MOMENTS. NO WORDS NEEDED.
Page One: 7 years after it all began, what was left? There were no more fans to win over. No more highlights to star in. No more endorsements to sign, adulation to garner, hyperbole to defy.Having crossed the precipice of immortality all that remained was a simple moment, a childlike act of innocence where money and fame and the universe at your feet mean nothing. It was just about a man who, like a boy, was happy to finally be #1.With his sport redefined, his place in history secure, his world conquered, what was left? One thing.Hoist a trophy.
Page Two: 2008/09 UPPER DECK IMMORTAL MOMENTS. NO WORDS NEEDED.
Page One: It was just a formality. Punch it in from the one, like you’ve done countless times before, and get ready to douse the coach. Then, the unthinkable. All the wicked stars and laws of physics lined up as a helmet on the ball separated sure victory from cruel fate.Now, sprinting down the field the other way at 4.3/40 speed, the hopes of a team, the legacy of an icon and 26 years of ohh so close.Then, the fingertips. 28 knuckles clinched tighter than ever before said no. There will be no tragedy this day.And the feet tangled.
Page Two: 2008/09 UPPER DECK IMMORTAL MOMENTS. NO WORDS NEEDED.
Most every ex-jock and future has-been thinks they can handle pro heat. So we created the Immortal Moments promotion to get to the bottom of it.
Gameday. Some lucky fans earned their shot to experience their own immortal moment. Stand at the plate in Fenway Park and face all-star pitcher Curt Schilling.