If You Can’t Be There.
Not everyone can make it to the World Cup. So we worked with ESPN Zone to create the next best thing, the World Cup Café offered at all their locations nationwide.
Some people aren’t easily dissuaded. For those intrepid souls that tried to get there, we served them a message on lower funnel sites.
Remember the food truck resurrection? We grabbed hold of that and rode it to AYSO events. TVs were rolled out, breakfast was served, clinics were organized and everyone satiated their soccer fix.